MOOC Integrated Digital Marketing
Success in today's business world through marketing is based not only on the size of the digital footprint, but above all on a solid digital marketing strategy.
Akadem. Titel: Certificate of Achievement in Integrated Digital Marketing
Start: 25. September 2020
What you will learn
Our goal is to help you successfully implement your digital marketing activities for your business and immediately apply what you learn in this course. Using your current workplace challenges you will benefit from expert insights, best practice examples, approaches of other companies and discussions with fellow learners. You learn:
- What Integrated Digital Marketing is and why it is so important these days.
- How to evaluate the digital marketing capabilities of your company.
- How to conduct a simple competitive web analysis.
- How to choose the most effective digital marketing tool mix.
- How to create a robust Integrated Digital Marketing Plan and
- How to outline an action plan for implementing and monitoring your digital marketing strategy.
- Prerequisites: You should have basic knowledge in marketing and be interested in a digital approach
- Level: Intermediate
- Length: 6 Weeks
- Course Fee Official: Free of charge (without a certificate)
- Course Fee Verified: 200 CHF (Receive a certificate to verify your achievement.)
- Course Language: English
- Enrollment Start Date: Aug 01, 2020
- Enrollment End Date: Sep 30, 2020